Friday/Drafts

A few weeks to Black Friday · 27 November 2026

Your Black Friday emails, written in 48 hours.

Eight emails and six texts in your shop's own voice, ready to paste into Klaviyo, Shopify Email or Mailchimp. Flat price, no calls, no retainer.

We write one Black Friday subject line and opening for your shop, free, so you can judge the writing before you pay anything.

  • 48 hours from brief to inbox
  • $497 for the full campaign
  • 1 revision round included
Same sale, four voices
Send
Fri 27 Nov, 6:00 am
Subject
25% off everything. That's the whole email.
Preview
Our one sale of the year is open until Monday midnight.

Once a year, we do this.

Everything we pour is 25% off through Monday night. Woodstove No. 4, the winter trio, the refills, all of it.

We still pour in batches of sixty, so when a scent is gone this weekend, it is gone until January.

Shop the sale

Email 4 of 8 for Tallow & Thimble, a demo shop invented for this sample. Highlights mark details taken from the shop's own pages. Yours would be written in your voice.

In your voice, not ours

A dry shop gets dry emails. A cosy shop gets cosy ones. The same sale, written twelve ways.

Dry25% off everything. That's the whole email.
WarmYou get the shop a day early
CheekyEnds at midnight (we mean it)
RefinedOne quiet sale, once a year
PlayfulYour dog asked us to send this
MinimalFriday. 6am. Everything.
EarnestMade by four people, on sale for four days
CosyPut the kettle on. The sale is open.
BoldThe good stuff, 25% lighter on the wallet
LiteraryA short letter about a short sale
PracticalOrder by the 18th for Christmas delivery
Proud localSmall shop, big Friday

Fourteen days, planned send by send

Many small shops send one or two Black Friday emails and leave the rest of the fortnight empty. The full pack covers the whole run. Below is the demo shop's plan, with the subject line for every send.

Nov
Tue17
Wed18
Thu19
Fri20
Sat21
Sun22
Mon23
Tue24
Wed25
Thu26
Fri27
Sat28
Sun29
Mon30
Email
1
2
3
4
5
6
78
Text
A
B
C
D
EF
  1. 1
    One sale a year. This is your heads-up.Tue 17 Nov · everyoneTeaser. Invites people onto the early-access list.
  2. 2
    You get the shop a day earlyTue 24 Nov · subscribersAnnounces early access and tells the list exactly when.
  3. 3
    Your early access is openThu 26 Nov · subscribersDoors open a day early. Short, one button.
  4. 4
    25% off everything. That's the whole email.Fri 27 Nov, 6am · everyoneBlack Friday morning. The main sale email.
  5. 5
    Sixty candles a batch, four people pouringSat 28 Nov · everyoneSmall Business Saturday. Your story, not the discount.
  6. 6
    For the person who has every candleSun 29 Nov · has not orderedA gift guide built from your bestsellers.
  7. 7
    Same sale, last dayMon 30 Nov, 7am · everyoneCyber Monday morning. Restates the offer for late openers.
  8. 8
    Ends at midnight (we mean it)Mon 30 Nov, 7pm · has not orderedLast call. A clear deadline and one button.

A sample pack, start to finish

Written for Tallow & Thimble, an invented candle shop. We are a new studio and have no client campaigns to show yet, so this demo is the honest sample.

Send
Tue 24 Nov, 7:00 pm · subscribers only
Subject
You get the shop a day early
Preview
Matchbox list only. Doors open for you at 6am Thursday.
Alt A
A head start, because you asked first
Alt B
Thursday, 6am: your early access

A day's head start

You joined the Matchbox list, so you get first pick. From 6am Thursday, everything in the shop is 25% off for you, a full day before anyone else hears about it.

We pour in batches of sixty, and Woodstove No. 4 sold out by Saturday lunchtime last year. If it is on your list, Thursday is the day.

No code needed. The link in Thursday's email opens the sale for you.

Remind me Thursday

P.S. Orders over $60 get a brass matchbox while they last.

Three packs, flat prices

One payment, in US dollars. No retainer and no calls to schedule.

$ so each pack covers its fee in the number of orders shown. Order revenue, before your own costs.
Most shops pick this

Starter

$247 USD

Covers its fee in a few orders

  • 4 emails: early access, Black Friday, Cyber Monday, last call
  • 3 subject lines and preview text for each
  • Send dates and times
  • Delivered in 48 hours
Start with Starter
Most shops pick this

Full campaign

$497 USD

Covers its fee in a few orders

  • All 8 emails across the fortnight
  • 6 texts matched to the emails
  • 3 subject lines and preview text for each email
  • Send calendar with segments (subscribers, past buyers, everyone)
  • One revision round
  • Delivered in 48 hours
Start the full campaign
Most shops pick this

Campaign + flows

$897 USD

Covers its fee in a few orders

  • Everything in the full campaign
  • Sale-week abandoned cart flow (3 emails)
  • Post-purchase thank-you flow (2 emails)
  • January win-back for sale-only buyers (2 emails)
  • Site banner and popup copy for the sale
  • Delivered in 72 hours
Start with flows

See the writing first

The free opener arrives before you pay anything.

On time or it is free

If the pack is late, you get a full refund and keep the pack.

One round of changes

Send notes within seven days. Revisions come back in 24 hours.

Three ways to get this done

If you have a copywriter who already knows your brand, keep them. We are for shops that would otherwise send two rushed emails on Thursday night.

Write it yourself

Cost
Free
Ready in
Whenever you find the evenings
Your time
All of it, in your busiest month
Best at
Nobody knows the shop better

Hire a freelancer

Cost
Quoted per project
Ready in
Weeks, if they have room before the holidays
Your time
A briefing call and review rounds
Best at
Depth, once they know you

Friday Drafts

Cost
$247 to $897, flat
Ready in
48 hours
Your time
A five-minute brief
Best at
A full, on-time campaign in your voice

How an order runs

  1. Tell us your shop

    Your web address and an email. That is all we need to start.

  2. Read your free opener

    A subject line and opening in your voice, by email within one working day.

  3. Pay, then brief us

    Pay the flat fee by secure link, then answer a five-minute brief: offer, dates, products.

  4. Get the pack

    One document, every email and text in order, ready to paste into your email platform.

  5. Ask for changes

    Send notes within seven days and the revised pack comes back within 24 hours.

Order by Friday 13 November to have everything loaded before the first send on Tuesday 17 November.

Questions shops ask first

What is the free opener?

One subject line, preview text and a two-sentence opening, written for your shop from your own site. It is yours to use whether or not you order.

Do you use AI?

Yes. We do one thing, Black Friday campaigns for small shops, and we use AI to draft them fast. Every email is then edited by hand against your site before it reaches you. That is how you get a full campaign in 48 hours at a flat price.

Who is behind this?

A small, new studio that only does Black Friday campaigns for independent shops. There are no client logos or testimonials on this page because we will not show ones we have not earned.

How do I pay?

Through a secure Payoneer payment link, created for your order and sent by email. Nothing is charged on this site, and the 48 hours start once your payment and brief are both in.

Do you design or send the emails?

No. You get the words and the plan. Pasting each email into your own template takes about ten minutes, and we never need a login to your accounts.

What if I have not chosen an offer?

Say so in the brief. The pack then opens with three offer options that protect your margin, such as a spend threshold, a gift with purchase or a bundle, and the emails are written around the one you pick.

What if the pack is late?

If it is not in your inbox within the stated delivery time after your brief and payment, you get a full refund and you keep the pack.

What is the early-start bonus?

Send the start form within 72 hours of your first visit and any pack you order includes one extra email: a December “last day to order for Christmas” send. The clock is real and does not reset. The offer returns at most once a month.

Black Friday is in a few weeks. Your emails can be done this week.

Last day to order for a 17 November first send: Friday 13 November, from now.

Get a free opener