First, who are we writing for?

So we can match this brief to your order and send the pack to the right inbox.

Which pack did you order?

Pick the one you paid for. Delivery time follows the pack.

TipWant to move up a pack? Choose what you paid for here and mention it in the last question. We will sort out the difference by email.

What is the offer?

The one thing we will never guess. A rough answer is fine.

TipIf margins are tight, a gift or a spend threshold usually protects them better than a flat discount. Choose “Not decided yet” and your pack opens with three options, with the emails written around the first.

When does the sale run?

Start, end and the time zone your customers are in.

TipThe standard window opens for subscribers on Thursday, for everyone on Black Friday morning, and closes at midnight on Cyber Monday. Early access gives your list a reason to open emails 2 and 3.

What should we feature?

Product names, or links to their pages on your site. We pull prices and descriptions from there.

TipThree to six products is plenty. If one item is likely to sell out, say so. Honest scarcity makes the strongest last-call email.

How do you sound?

We read your site for this too. Tell us what you want more of.

TipOne real email you liked sending tells us more than any adjective. Paste the text itself. We cannot open links to your inbox or your email platform.

Last one: where will this live?

So the pack uses your platform’s own terms.

TipThe pack is plain text with clear labels, so it pastes into any platform in about ten minutes an email.

Check your ticket, then send.

Everything you told us is on the campaign ticket. Use the numbers above to change an answer.

If your payment is in, your pack is due by , your time. That is 48 hours from now.

TipAfter you send, we reply to confirm. One revision round is included, so nothing here has to be perfect.